exponential marketing

exponential marketing
марк. экспоненциальный маркетинг* (название "сарафанного" маркетинга, которое отражает наличие геометрической прогрессии в характере распространения слухов: человек передает информацию двум друзьям, каждый из которых передает ее своим двум друзьям и т. д.)
Syn:

Англо-русский экономический словарь.

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